RAFFAELLA CAMERA, JUDGE - VR
Currently part of Accenture's Extended Reality practice
as Head of Go-to-Market for North America, Ms.
Camera shapes virtual reality and augmented reality
(VR/AR) offerings, manages direct sales in
collaboration with internal account teams, oversees
indirect sales through the development of assets such
as case studies and demos, develops partnerships
with external content creators, and leverages
partnerships with the VR/AR ecosystem to create
revenue opportunities. Ms. Camera brings extensive
experience in growing and promoting businesses in
the digital ecosystem and direct experience in AR,
VR, live video, social and ecommerce. As a business
development, strategy, partnership and account management leader, she has helped grow advertising agencies and strategic corporate divisions of digital, entertainment, advertising, ecommerce and emerging technology companies.
Within the digital space, Ms. Camera has sold and created digital campaigns; defined, set up and
run ecommerce businesses (corporate and start-ups); ran partnerships for a recognition-based AR/VR mobile platform and live video-based social platforms; set up the digital partnerships portfolio of an entertainment company. Over her career, Ms. Camera has acquired and managed more than $200 million in business for clients and partners, including major retailers, consumer goods, broadcast media, automotive, and travel and leisure companies. She has also been a key participant in raising and closing $40 million+ in funding. Ms. Camera has won multiple awards in advertising and emerging technology, including Communication Arts, Webby, and IDG’s DEMOgod Award for Best AR Retail Shopping solution.
An MBA graduate of University of Southern California (USC) Marshall School of Business, Ms. Camera also holds a Masters of Piano Performance from the USC Thornton School of Music. As a former concert pianist, Ms. Camera performed at a variety of concert halls in Europe and received her SAG membership in the US.
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